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In today’s competitive marketplace, standing apart from your rivals is more important than ever. Customer service and other quality tools are must-haves. Learn how to use these tools to your advantage and sharpen your organization’s competitive edge. |
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World Brand Congress & CMO Asia introduces the future of The Mobile & Digital Marketing - cultivating, inspiring, and involving the marketing, advertising & media communities. Today’s traditional marketing models are changing into digital framework powered by digital practices and tools. |
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Singular, dominant brand that a firm embodies & projects over all its other brands
Master Brands typically appeal to a very wide set of consumers - from premium to mass while constantly keeping in step, or just ahead of the ever-changing consumer. The Indian brandscape is going through an interesting phase with a healthy mix of popular international brands & local home grown brands emerging in every category. That is why Master Brands outlive time & are indexed only to an evolving market thus forcing a sense of re-evaluation upon themselves. These brands are the brands that are here to stay |
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The Mobby’s Awards will recognize the best of the Mobile Industry. The Mobby’s will celebrate outstanding achievement across all aspects of the mobile landscape to recognize & honor the creativity & insight of both individuals & business at the cutting edge of the mobile marketing industry. The awards will showcase leading mobile achievements through a broad selection of categories. The Mobby’s Awards cover all sections of the Mobile Industry from device, hardware & accessories through to content development & innovation. |
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Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to gain insight or get early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it. Corporate reputation motivates stakeholders to support or confront companies. |
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The World Brand Congress would honour the world's branding & marketing elite at the Global Awards for Brand Excellence. Outstanding professionals & brains from some of the world's biggest brands & most influential marketing organizations would converge under one roof. |
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As organizations across the globe demand more from their insights groups than ever before, what will your role be? Data is now a commodity. The new value proposition for the Market Research community is about uncovering real insights that will create new value. You have to tie it all together through storytelling and build a compelling business case for meaningful action. |
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| Designomics |
| 24th November 2012 |
| Venue: Taj Lands End - Mumbai |
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Design as a discipline is no longer the domain of visual aesthetics and cosmetic beautification of products and services. Business houses are rapidly embracing Design as a strategic tool, not just to engage their audiences but to elevate the economic and strategic value of their products and services. This merging of the Design and economic disciplines is what we call Designomics. |
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The Brand Slam Awards will celebrate outstanding achievement across all aspects of the brands landscape to recognize & honor the creativity and insight of both individuals and business at the cutting edge of the marketing and branding technology industry. |
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