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| ERIC WEAVER is a veteran digital marketer with an 18-year career building some of the largest brands in the US and Europe. Weaver’s client list includes BMW, Brita, the Clinton Administration, Clorox, De Beers, FedEx, Ford Motor Company, General Electric, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, MCI, Microsoft, Procter & Gamble, RCA, Starbucks, and the US Department of Commerce. With expertise in branding, messaging, positioning, and digital, Weaver now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media, and leveraging digital technologies to transform brands from static platforms into dynamic, participatory offerings that engage customers. |
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| An account director and digital strategist for DDB Worldwide, Weaver splits his time between Seattle, Washington and Vancouver, British Columbia. A frequent conference speaker, he has been quoted in BusinessWeek, Fortune and the Washington Post. In his free time, Weaver uses social tools to promote causes like renewable energy and clean water. |
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advisory council « international
