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| ADVISORY COUNCIL |
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| Helene Blanchette |
| Go-to-market Strategy Manager (International Business Group) |
| Fuji Xerox Asia Pacific Pte. Ltd. |
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| Hélène Blanchette is presently Go-to-Market Strategic Director / 1to1 Direct Marketing and TransPromo for the international division of Fuji Xerox. She is based in Singapore and support 12 countries. At Fuji Xerox, Hélène’s responsibilities range from development of marketing strategies to international program deployment. Hélène has been active in the communication and the marketing industries for nearly 20 years. |
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| In July 2005 she was identified by Print Action Magazine as one of the top 50 most influential people of Canada in the Communication Industry. She is the Founder of the Xerox 1to1 lab that has gained worldwide recognitions and won numerous marketing innovation awards in the world. This strategic concept was implemented globally in several countries and is now an important part of the Fuji Xerox portfolio of services. In April of 2009, Helene received the “Woman of Distinction” Award, a prestigious international merit given by OutputLink media in USA and Australasia. |
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| Over the years, Mrs. Blanchette has published more than 100 articles and columns for several industry related magazines. Known for her talent as a great communicator and her in-depth expertise of 1to1 marketing, she is frequently invited to deliver conferences throughout Asia, Europe, Canada and USA. |
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| Special Achievements, Awards and Recognitions |
- 2009 Woman of Distinction Award. Output Links
- Received the first Xerox President Leadership Award in January 2006 for demonstrating outstanding leader’s behavior by building strategic alliances and implementing one of the most innovative and impactful marketing program in Xerox’s recent years; the “1:1 lab”. This business model, now extending to Xerox Corporation in the USA, Europe and Asia is used as a reference worldwide and has won several prestigious awards.
- 2005 and 2006: Winner of the CMA Best Marketing Innovation awards, two years in a row, for the 1:1 lab results and initiative.
- 2005: Top 50 most influential person of the Communication industry in Canada
- 2006: Speaker of the Year award from Xplor Canada
- 2004: Honoris Causa diploma from the Ahuntsic College for an exceptional contribution to the printing industry.
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