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ADVISORY COUNCIL
         
   
 
Rajendra Dhandhukia
President – Sales and Marketing
Abbott Healthcare Pvt. Ltd.
 
Piramal Healthcare Ltd.
Duration: May 2009 - to date
President – Sales & Marketing
(Neuro Psychiatry, Derma, Multi Therapy, Acute Care)
 
Key Responsibilities:
  • Sales, profit responsibility of Neuro Psychiatry, Derma, Multi Therapy and Acute Care divisions.
  • Building divisional teams (sales and marketing) with focus on talent and high Performance Culture.
  • Initiate / Sharpen / Standardize business processes, and formulate customer centric strategies. Focus on excellence in execution to achieve growth objectives.
  • Identifying new business growth opportunities in the existing/aligned sTAs to consolidate / grow share in the category.
Key Achievements:
  • Consistent track record in Piramal of surpassing sales, profit objective leading to personal & team growth. (FY 2010 – Achieved 101% of sales & Profit targets).
  • Neuro Psychiatry acquired 0.1% MS, Derma 0.3% MS E.g Brand Building – Cefchamp, Valance, Follihair, Lobate GM neo Most successful brands during the year.
  • Every year increased penetration in the market through team expansion in Neuro Psychiatry and Derma business.
  • Derma declared the best division during last 2 years.
  • Creation & nurturing of new business units, viz CNS, Dermo cosmetics, (Both divisions Productivity increase by 1 lac during FY 10), Successful launch of Avene range from PFDC.
  • Integral role in formulating processes and strategy (Agya Chakra strategy)
 
Piramal Healthcare Ltd.
Duration: 01.04.2004 to 31.03.2009
Vice President - Sales & Marketing
 
Key Responsibilities:
  • Sales and Profit responsibility of Neuro Psychiatry (April 2004), Derma (December 2005), CNS TF (June 2007), Multi Therapy (April 2008), Acute Care (December 2008).
  • Consolidate and increase share in value & prescriptions in the respective therapy area with focus on key brands, specialist and new opportunities.
  • Build high performance culture and focus on team building.
  • Allocation & optimizing resources with focus on customer centric execution.
Key Achievements:
  • Consistent achievement of organization objectives for respective divisions.
  • During FY 08 – Derma was declared the best division & Neuro Psychiatry on rank 2 amongst all divisions of company.
  • Successfully launched 2nd division in Neuro Psychiatry – CNS task force during FY 08.
  • Multi Therapy - Build Dentist and Physicians Prescriptions and defined the division position in antibacterial market.
  • Reduced dependency of acute therapy businesses on trade offers.
 
Piramal Healthcare Ltd.
Duration: 02.05 2001 to 31.03.2004
Designation: General Manager – Sales & Marketing
(Division Extra Care – Focused on Specialist Drs. viz, Diabetologist, Cardiologist, General Physicians & Neurologist)
 
Key Responsibilities:
  • Sales and Profit responsibility of Extra Care - Specialty Division.
  • Formulating marketing and brand strategy to achieve the objective.
  • Focus on team building and execution for consistent achievement of business goals and progress of team.
Key Achievements:
  • Consistent achievement of Business objectives.
  • Launched several products successfully. E.g Nervup, Gluformin, S Zetalo etc.
  • Nurturing of team building talent for company. Entire team has assumed higher responsibilities.
 
RPG Life Sciences Ltd.
Duration: 1998 to April 2001
Designation: Sales Controller – All India
 
Key Responsibilities:
  • Sales target achievement of a specialty division focused on Psychiatrist, Diabetologist, Nephrologist and General Physicians.
  • Team Building & creating a culture of learning & growth for sales team.
Key Achievements:
  • Worked on strategy to create a new specialty division, areas include product mix, marketing mix and manpower deployment plan.
  • Launched division successfully and achieved productivity of 3 lacs by March 2001
 
Other employment history
 
Sun Pharmaceuticals : Sales Manager (West) Duration: 1993 to 1993
Cipla Ltd. : Regional Business Manager Duration: 1991 to 1993
    Area Business Manager Duration: 1989 to 1991
Tablet India Ltd. : Area Business Manager Duration: 1986 to 1989
GSK : Medical Representative Duration: 1981 to 1986
 
Educational / Professional Qualification
Year Degree
1986 DMS, Chetana Institute of Management – Mumbai.
1981 DMSM, Bhartiya Vidya Bhavan – Mumbai.
1981 B. Sc (Honours) in Zoology, Bhavan’s College, Mumbai.
 
National & International Learning Experience
  • Attended Program on integration of Brand Strategy and Corporate Strategy at IIM Ahmedabad
  • Attended International Program on ‘Sales force effectiveness – Global view’ at Malaysia
  • Attended Program of ISABs – Indian Society for Applied Behavioral Science
  • Participated in Leadership Grid Program
Professional Affiliations & Memberships
  • Member of Alumni association of IIM Ahmedabad.
  • Member of Alumni association of Chetana Institute of Management.
Academic Associations
  • Teaching faculty with Welingkar Institute of Management
 
 
 
         
 
 
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