Do consumers know the difference between national brands and store brands? Do they care? How do they describe private label compared to national brands? Does this differ across categories? How about across markets?   Private label and store brands are having an impact on many consumer purchases today and within these markets the definition of private label compared to national brands varies according to category and retailer.       When is a brand important? What makes a national brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?   The Private Label Forum will highlight on new consumer research and about purchasing behavior and attitudes associated with private label versus national consumer brands.   As you listen in, you will learn: What drives consumer purchases of private label brands and why Consumer perceptions and attitudes about private label compared to national brands Types of people who purchase private label compared to national brands         Senior-level executives from the world's leading retail, brand and design firms, mostly director level and above with expertise in strategy, package design, strategic planning, customer experience, innovation, product development, marketing strategy, brand management, structural design, consumer insights, shopper insights, shopper marketing and design research. Industries included Retail, CPG, Durable Goods and FMCG products.       © Copyright Private Label Forum .