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| 09:00 am - 09.30 am |
Conference Registration |
| 09:30 am - 11:30 am |
Reaching out to the bottom of the Pyramid |
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- Sanjeev Goyle, Sr. VP, Marketing, Mahindra Tractors
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- Sameer Satpathy, Executive Vice-President and Head (Marketing), Marico Ltd.
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Rural Marketing : Is it transactional or developmental |
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- Anirban Roy, Country Head - Arogya Parivar, Novartis India Limited
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| 11:45 am - 01:15 pm |
Attractiveness of Rural Market |
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- Avinash Oza, Director Brand Communications, Mudra Communications
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Rural Consumer Behaviour |
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- Manish Vishnoei, Institute of Management & Development action, Indore (IMD
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Emerging communication challenges and opportunities in rural markets |
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- Krishna B. Mariyanka, National Vice President, Public Relations Council of India (PRCI) and Director, Aikya Global
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| 02:00 pm - 03:30 pm |
Winning in the Haat - an Uncommon View of the Rural Shopper |
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- Adrian Terron, Executive Director, The Nielsen Company
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Challenges with marketing, necessary but concept based products in Rural Areas. |
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- Gautam Mohanka, Director, Solar Solar
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Attractiveness of Rural Market |
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- Ajay Sundaram, Country Head-Mudra Communications
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| 03:45 pm - 05:00 pm |
- Veerendra Jamdade, CEO, Vritti Solutions Ltd.
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Fasal: Empowering farmers with an SMS marketplace |
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- Deepa Bachu, Director, Emerging Market Innovation- Intuit India
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| 5:30 pm |
CLOSING |
