Visitor Counter SPEAKERS                 Dr. Neale Martin Founder and Chief Executive Officer Sublime Behavior Marketing Author- "Habit: the 95% of behavior marketers ignore." Topic: Where Brain Science Meets Marketing     Dr. Neale Martin is the author of the celebrated book habit: the 95% of behavior marketers ignore. He is the founder and CEO of Sublime Behavior Marketing, a consulting and education firm that combines marketing with brain science to help clients become their customers’ habit. Dr. Neale is also a Professor of Innovation at the Coles College of Management at Kennesaw State University.   Dr. Neale has been helping companies adjust their strategic marketing in the face of rapid change since 1995. He has spent the past several years updating the principles of marketing in light of research from cognitive psychology and neuroscience that suggests that most of human behavior is under the sway of unconscious habits. Based on this research, Dr. Neale has developed a new model of consumer behavior and created a set of practical tools to help clients create habit-based strategies in every phase of marketing from research, design, to customer loyalty.   Dr. Neale’s insatiable intellectual curiosity illuminates his work with connections across diverse subject matter, drawing concepts and ideas from science, technology, psychology, history, philosophy, and dog training. Dr. Neale developed his early insights into the power of habits as a counselor and program director for alcohol and drug addiction programs. After spending a year as a hospital administrator in Texas, he returned to school to earn his Ph.D. in marketing from the College of Management at the Georgia Institute of Technology.   He lives in Marietta, Georgia, with his wife, Diana, his daughter, Miranda, two Border collies and an English Springer spaniel.   Topic: Where Brain Science Meets Marketing Generations of marketing and business school graduates have been taught marketing principles based on a profoundly flawed assumption: Consumers are rational agents making conscious decisions. Scientists across disciplines of the mind (neuroscience, cognitive and social psychology, behavioral economics, and others) reveal a completely different picture of human decision making. Most consumer behavior is in fact the result of unconscious mental processes that defy conscious introspection.   Dr. Neale Martin will present his cutting-edge insights into how marketing is brain science. He will discuss how these findings are changing the foundations of marketing and how a handful of companies are leading the way.                       © copyright World Brand Congress - 12, All rights Reserved.